Reports and dashboards
The owner dashboard, status matrices, speed to lead, agent scorecards, visits, messaging and the daily owner digest.
Updated 5 Oct 2026
What you need
- A role with report access; you see the leads and members your role covers
On this page
Reports show how leads turn into visits, deals and money — and what each source costs — on your company’s calendar. Every report respects your role: a team lead sees their team, an owner sees everyone.
| Report | Answers |
|---|---|
| Dashboard | Leads received and how far they got, visits, deals won and money received, cost per lead by source |
| Status matrix | Where the leads of each owner, source, project or campaign stand — and why leads were lost. Click a number to open those leads |
| Speed to lead | Time to the first call or message of each new lead, on your SLA clock; leads waiting right now |
| Scorecard | Calls, follow-ups, visits, conversions and response time per member, ranked |
| Visits | Site visits and their outcome, and how shared listings turn into visits |
| Messaging | Delivery, reads, replies and cost of messages sent from PropZolo, per template |
| Campaigns | Marketing spend against the leads, visits and deals it brought |
Date ranges and filters
Pick a date range (today, this week, this month, a custom range) and filters such as pipeline, source or branch. Days follow your company’s time zone, so “today” means today in India even if you open the report abroad.
The daily owner digest
Owners get a short digest every evening — new leads, first responses within SLA, visits and deals of the day — in the app, and by email when an email address is verified. An admin can change who receives it and when.
Sign in to rate this article.
Related articles
- Track campaign spend and source ROIRecord what each campaign or portal package cost and see cost per lead, per visit and per deal by source and campaign.
- Call analytics, targets and integrity alertsSee how much your team calls and when calls connect, set daily targets, and review where calls and lead updates don't add up.
- First-response SLAs and rotationMake sure every new lead hears from its owner in time — the SLA clock, at-risk warnings, rotation, second chance and the evening digest.
- Site visits with OTP verificationSchedule visits and tours, send reminders, verify the visit with the client's code at check-in, and record feedback or a no-show.
Still stuck?
PropZolo support answers in the app and by email. Something down for everyone? Check the status page.