WhatsApp templates and approvals

WhatsApp only lets businesses start a conversation — or reply after 24 hours — with a template Meta has approved. Templates are also what reminders, follow-up plans and broadcasts send.

Start from the library

Settings → Communication → Templates has a Library tab of ready templates for Indian real estate — visit confirmations and reminders, “we tried calling you”, shortlist shares, price-drop alerts, renewal reminders. Add the ones you need, adjust the words, then submit them.

Write a template

1. 1
   Choose WhatsApp and give it a name (lower case and underscores; it can’t change later), a language and a category.
2. 2
   Write the body — up to 1,024 characters; bold and italic work. Insert variables for CRM fields, such as the contact’s first name or the visit time. Each variable needs a review sample for Meta.
3. 3
   Optionally add a header, a footer such as “Reply STOP to opt out”, and buttons.
4. 4
   Submit it. Meta usually reviews within minutes to a few hours.

Categories

Meta may change the category during review. Marketing templates cost more and are held during quiet hours.

Rejected or paused

Open the template to see Meta’s note. Common fixes: a variable at the very start or end of the text, samples that don’t look real, promotional words in a utility template. Edit it and submit again. Meta can also pause a template whose quality drops; broadcasts using it pause too.