How leads reach PropZolo

A lead source is one channel leads come from: a portal package, a Meta form, your website, a hoarding’s QR code. Make one per portal, campaign or channel — each gets its own push URL, health and logs, and reports group your leads by it.

Add a source

1. 1
   Go to Settings → Leads → Lead sources and add a source.
2. 2
   Give it a name and, optionally, the provider key (lowercase, e.g. 99acres or housing) so reports can group sources.
3. 3
   Set the defaults: the owner when no rule matches, the pipeline, a project (leads of a project campaign land on it), tags and the monthly cost (used for cost per lead when campaign spend isn’t recorded).
4. 4
   Set Alarm if silent for (hours) — a portal feed that stops quietly is caught within this time. Admins who manage lead routing always hear.

Each source has a Lead Push URL, and can also get an inbound email address. Connectors (Meta, Google, portals) create their sources for you.

What happens to every enquiry

1. 1
   Stored as received — the raw enquiry is kept as proof (TRAI enquiry rules).
2. 2
   Normalised — phone numbers to +91 format (NRI numbers keep their country code), budgets like “1.25 Cr” or “85 L”, BHK, localities and projects matched to your masters.
3. 3
   Checked — test and junk enquiries are kept out of the CRM.
4. 4
   De-duplicated — a known phone number never creates a silent duplicate. See Duplicates and re-enquiries.
5. 5
   Assigned — by your assignment rules, usually within seconds. See Assignment rules.
6. 6
   Announced — the owner is notified and automations run.

Health and logs

The source page shows leads in the last 24 hours and 7 days, and anything failed or rejected in the last 24 hours. The log lists everything that arrived, newest first, with the raw (as received) and normalised versions side by side. Fix the field mapping and replay a failed event — it goes through the same steps again.